Resume
Experience
June 2024 - July 2024
PR & Marketing Full-time Intern
Butter & Crust
24-34 Ingate Place
London
United Kingdom
SW8 3NS

As a PR & Marketing Intern at Butter & Crust, I developed innovative strategies and creative solutions to enhance the company’s digital and physical presence. My key contributions included:
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Ad Design and Branding: Created 27 tailored static ads for Meta platforms and designed 3 visually compelling brochures that were included in every customer order, successfully enhancing brand visibility and customer engagement.
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Media Organization: Restructured the company’s media library into a streamlined format with 65 categorized folders, improving accessibility and workflow efficiency for the entire team.
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Packaging Innovation: Spearheaded the development of new packaging solutions for pastry boxes and egg cartons to minimize transit damage. Additionally, introduced high-visibility vests for company cyclists, significantly improving safety and visibility during deliveries.
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Video Campaign Production: Planned, shot, and edited a video ad campaign that reduced the average cost of customer acquisition by 20%. The campaign generated 7 purchases and 27 checkout initiations within its first week, demonstrating a data-driven approach to creative marketing.
These experiences honed my ability to combine creativity with strategic thinking, delivering impactful results while strengthening brand identity.
Sep 2023 - Dec 2023
Account Executive
PRLab at Boston University
640 Commonwealth Ave, Boston, MA 02215

As an Account Executive at PRLab, I spearheaded a comprehensive public relations campaign for Ben & Jerry’s Boston, successfully elevating the brand’s local presence and engagement. My key responsibilities and achievements included:
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Strategic Planning: Developed and implemented a strategic PR plan tailored to enhance Ben & Jerry’s Boston’s visibility and community engagement. This plan focused on leveraging digital platforms, influencer partnerships, and compelling content creation.
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Social Media Management: Designed and maintained a weekly social media calendar, ensuring a consistent and engaging online presence for the client. This strategy involved carefully crafted posts aligned with brand goals and audience interests.
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Creative Content Creation:
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Designed 11 high-quality social media graphics using Canva, which resonated with the target audience and garnered an average of 132 likes per post.
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Edited and produced 3 promotional videos, receiving an impressive average of 1,087 views per video, showcasing my ability to create impactful visual content.
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Influencer Collaboration: Acted as the liaison between the client and the account executive team, managing communications and overseeing 8 influencer partnerships that effectively amplified the brand’s reach.
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Impact and Results: Achieved a remarkable 197% increase in Instagram account engagement for Ben & Jerry’s Boston over three months, demonstrating the success of the PR strategies and creative initiatives executed.
This role allowed me to blend strategic thinking with creative execution, delivering measurable results and strengthening the connection between Ben & Jerry’s Boston and its audience.
Sep 2022 ~ Present
Secretary & PR Chair
Taiwanese Overseas Students Association

1 University Rd, Boston, MA 02215
Creative Designer | Taiwanese Overseas Students Association
As the Creative Designer for TOSA, I led the association’s branding and digital presence, combining artistic creativity with technical expertise to deliver impactful results. My contributions included:
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Graphic Design: Designed two visually compelling graphics each week to promote TOSA’s initiatives and events, ensuring consistency with the association’s culturally resonant branding.
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Website Development: https://2024.philemerge.com/b_group1/home/
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Conceptualized and built TOSA’s first website using HTML, CSS, and WordPress.
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Employed advanced UI/UX principles to create an intuitive, user-friendly interface that improved accessibility and enhanced member engagement.
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Designed the website to seamlessly blend vibrant visuals with functional navigation, showcasing TOSA’s events, collaborations, and achievements.
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Collaborative Workflows: Partnered with cross-functional teams to align visual content with organizational goals, ensuring cohesive messaging across digital platforms.
Public Relations Chair | Taiwanese Overseas Students Association
As Public Relations Chair, I focused on amplifying TOSA’s reach and engagement through strategic social media management and collaborative initiatives. My achievements included:
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Content Creation:
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Crafted 66 engaging Instagram captions and 80 dynamic stories, maintaining a consistent and vibrant brand voice.
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Achieved an average of 160 likes per post, demonstrating the effectiveness of the content strategy in connecting with the target audience.
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Collaborative Outreach: Reached out to 9 cultural associations, fostering partnerships that enriched TOSA’s events and expanded its community presence.
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Social Media Impact: Managed TOSA’s Instagram account, resulting in a 34% increase in engagement rate. This growth reflected the success of targeted strategies, creative storytelling, and audience interaction.
Through these roles, I contributed to strengthening TOSA’s visibility, fostering collaboration, and creating meaningful connections within the community.
Secretary | Taiwanese Overseas Students Association
As Secretary for TOSA, I played a critical role in ensuring seamless communication and organization within the association. My key contributions included:
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Meeting Documentation: Compiled detailed notes from 59 weekly meetings, providing members with accessible records to enhance transparency and accountability.
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Task Coordination: Sent weekly reminders to members to ensure tasks were completed on time, contributing to the smooth execution of initiatives and events.
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Event Logistics: Successfully booked 9 venues for TOSA’s events, facilitating a variety of cultural and community-focused gatherings that strengthened engagement among members and attendees.
These role, with my contributions as Secretary and Public Relations Chair, allowed me to combine organizational skills, strategic communication, and creative design to strengthen TOSA’s visibility, enhance member engagement, and build a cohesive and impactful digital presence for the association.
August 2019 ~ May 2022
Student Council President
Hsinchu Country American School
Gaotie 2nd Rd No 189, Zhubei Hsinchu, 302, Taiwan

Student Council President
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Liaised between the student body and council members.
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Served on and led various council committees.
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Delegated tasks for committee members to complete.
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Represented the student body at district and civic events.
Event Manager
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Helped organize, plan, and execute events
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Distributed tasks to volunteers
Host of Events
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MC in school events
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Christmas Party, Valentine’s Party, Winter Formal, Prom
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Teacher’s Assitance
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Answered students' questions in/off class time
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Tutored students
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Corrected test paper
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Organized paperwork
Education
Sep 2024 - May 2025
Boston University
Master's Degree in Emerging Media Studies
640 Commonwealth Ave, Boston, MA 02215
Sep 2021 - May 2024
Boston University
Bachelor’s Degree in Communication, Public Relations
640 Commonwealth Ave, Boston, MA 02215
2017 - 2021
Hsinchu County American School
High School Degree
Gaotie 2nd Rd No 189, Zhubei Hsinchu, 302, Taiwan

Certificates
Others
Professional skillset
Graphic Design
Strategic PR Planning
Brand Management
UI/UX Design
Event Planning & Logistics
Media & Influencer Relations
Content Creation
Digital Marketing
Social Media Management
Teamwork & Collaboration
Communication Research
Organizational Leadership
Languages
English (native)
Chinese (native)
Taiwanese (native)
Japaneses (advance)
Korean (conversational)
Spanish (conversational)
Relevant Courses
Business Fundamentals for Public Relations
Communication Research
Method
Design Strategy
Digital Media and Public Relations
Media Strategy and Management
Professional Presentation
Writing for Communication
Principle and Practices of Public Relations
Human Storyteller
British & Euopean Marketing
Strategy
User-Producers 2.0: Developing Interactivities
AI and Future of Society